Professional
I believe that a creative idea can come from anywhere. Whether it's in a large brainstorm or a friendly conversation at a bar. Building on a random thought can sometimes inspire a creative idea. The ever changing landscape of interactive creates an extra challenge to be current and relevant. But when you find a great Idea and combine it with well thought out usability, the results can be rewarding. I enjoy collaborating with and leading teams to create these digital experiences that solve consumer problems and tell stories about brands.

My background is in graphic design, once in the industry I gravitated towards the ever changing digital medium and learned all that I could. I currently work at imc2, where I worked my way from Senior Conceptual Designer to Creative Director.

Personal
For a quick glimpse of me, check out the video to the right.

 

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Experience

Creative Director/Associate Creative Director

imc2 Dallas, Tx February 2009 - present

  • As Creative Director, lead creative concepting, brainstorms, reviews and approval for online advertising, website development, rich media and eCommerce platforms.
  • Directed and managed the redesign of pizzahut.com, including several rounds of usability testing, site enhancements and third party vendors.
  • Led the creative development of the Pizza Hut eCommerce applications for the iPhone, iPad and Android mobile devices.
  • Responsible for the presentation and selling of ideas to multi-disciplined client groups, as well as building and maintaining strong client partnerships.
  • Work closely with strategists, account directors, outside vendors and clients to create digital and social media strategies.
  • Manage and mentor a diverse creative group of art directors, flash designers, copywriters, production artists and freelancers.
  • Develop interactive concepts and creative presentations for agency pitch efforts.
  • Responsible for estimating and managing the hours of a six-person creative team.
clients

  • Pizza Hut

  • WingStreet

  • Alamo Rent A Car

  • Barilla

Senior Conceptual Designer

imc2 Dallas, Tx February 2007 - February 2009

  • Developed interactive concepts and provided creative vision and art direction based on creative briefs, business goals and consumer insights.
  • Established the look and feel for various digital projects: email campaigns, microsites, banner ads, sweepstakes, social media and eCommerce.
  • Worked with writers, designers, information architects, developers and multimedia designers to bring creative ideas to life.
  • Collaborated with outside vendors on photo shoots, audio sessions and video production.
  • Created animation and was responsible for the production of flash media units.
  • Guided, mentored and inspired junior team members.
clients
  • Pizza Hut
  • WingStreet

Junior Art Director

Javelin Direct Irving, Tx September 2005 - February 2007

  • Worked closely with copywriters and art directors to develop concepts, layouts and interactive solutions.
  • Responsible for presenting concepts and designs to clients.
  • Managed projects and was responsible for delegating work to meet tight deadlines.
  • Created the animation for and produced flash media units and info graphics.
  • Created several internal rap performances to promote process improvements Javelin implemented within the company.
clients
  • AT&T
  • Dell
  • TXU Energy
  • Blockbuster
  • Mercedes-Benz

 

Lead Designer

Fritz Industries, Inc., Mesquite, TX September 2003 – September 2005

  • Designed and produced all company communication materials including; identity/branding, print, interactive, catalogs, direct mail, packaging and tradeshow graphics.
  • Designed, built, and maintained all corporate websites.
  • Designed and developed product displays and photography sets.
  • Presented the concept behind the marketing materials to be used for a new product release to over 25+ Fritz tile sales representatives.
clients
  • Fritz Industies'
  • in-house department

 

Education

Louisiana Tech University

Ruston, LA August 1999 - May 2003

  • B.F.A. in graphic design - cum laude.
  • Participated in an experimental class based on IDEO design firm's teamwork and brainstorming strategies.
  • 1 of 3 students nominated for graphic designer of the year.

 

American Institute for Foreign Study

Rome, Italy Summer 2002

  • Studied photography and Italian while immersed in the culture and history of Rome.

 

Expertise

Software skills

  • Photoshop, Illustrator, In-Design, Flash, Dreamweaver.
  • Knowledge of the capabilities and limitations of web technologies, such as HTML, CSS, Javascript, XML and Actionscript.
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