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FritzTIle Natural Beauty
Art Direction, Design
FritzTile was looking for a simple direct mail piece to promote the beauty of their tile line. The Terrazzo floor tile is composed of natural marbles and granites. I noticed the beauty of the patterns and colors that appeared in the tile and then looked for similarities in nature. When I stumbled across the butterfly, I was amazed how similar the patterns and colors were to the tile. This visual comparison was paired with the tagline "natural beauty", a common trait shared by both.
