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FritzTIle Wall Tile Brochure
Art Direction, Design, Set Design
FritzTile wall tile was a new product unlike anything else. The fear was that people would not know what to do with it or the interior design possibilities. The challenge, "What can you do with it?," was given to me and I designed several concept sets that showed off the unique colors, textures and patterns that could be achieved. I then worked with carpenters to build the sets in a warehouse and style them for a photoshoot. Once the sets were built and photographed, I was asked to create a brochure. When coming up with the overarching brochure concept, I went back to the creative process that occurred in set design. Each set was inspired by things around me: culture, nature and tradition. This was the driving force behind the brochure and the end result was meant to inspire creative thinking in consumers by showing them possibilities.
