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#kindofabigdeal @RadioShack
Creative Direction
The Verizon Launch at RadioShack was a huge deal for both companies. It was something they wanted to celebrate and announce to the country. We were tasked with bringing this into the social conversation.
Using the promoted Twitter trend, #kindofabigdeal, we genrated tons of buzz and millions of impressions.
Real life verizon phones were setup on a gently inclined board. The phones were hooked to the RadioShack Twitter feed and set to vibrate. Every tweet made the phones vibrate down the board. The last person who tweeted and made the phone fall off won the prize. Everyone could see the action live via USTREAM, including the "hand of RadioShack" placing phones each round.
The fun and excitement resulted in 80K mentions of @RadioShack which is 68 times the retail average along with 85M impressions.
Live video of one of the phones that was hooked up to the Twitter feed.
