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Silk Soymilk
Design
Silk Soymilk was looking for a way to drive trial and convert leery milk lovers to try and buy the soy alternative. Hookedonsilk.com allowed users to take a quiz based on their personal likes and dislikes and match their mood to their perfect Silk product. Once they were matched, they could tell friends, enter a sweepstakes and share stories of how they enjoy the products. In order to highlight the product appeal, on initial page load, the browser acted as a glass and the product was poured in.
