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WingStreet Microsite
Creative Direction
A microsite was created to launch WingStreet nationally and build the belief that when it comes to wings, WingStreet delivers real, authentic wings. The target demographic was 25-year-old, beer drinking, sports loving, Eating Machines. We brought the wing bar to them in an interactive man cave to tell the story of how WingStreet's authentic flavor could be delivered by Pizza Hut. Users could learn and share wing eating techniques, score big with bar trivia, calculate the number of wings to feed their crew and browse the 162 ways to get their wings. The experience was integrated with Pizza Hut's eCommerce site to allow consumers to order online.
